Every day, especially first thing in the morning, I love to open the front door and breathe in the smell of the place. I thought I was the only one who had this special olfactory relationship with the store. But I was wrong.
Just this week, two people commented on the smell of Micawber's. A customer entered the store, breathed deep and sighed, "I love to come here. It smells so good." And later, my daughter told me she loves how Micawber's smells. I was amazed. Perhaps my sniffer isn't so unique after all. Or perhaps it's the power of all those books.
Have you ever opened up a brand new book, buried your nose in the crease and breathed deep? I bet you have. It's a great smell. Now imagine a whole bunch of those new books in a store that knows about books, that's old with books. That's what makes the smell of Micawber's so appealing. No Kindle 2 will ever smell as good.
So next time you're in the neighborhood, stop by for a smell. You'll be glad you did.
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